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Cover letter example

Sales assistant cover letter example

Sales managers hiring an assistant want someone who will make their team's life easier: accurate orders, quick answers to clients, quotes ready on time.

Your letter should prove this with a concrete situation and name the tools you use. A clear, error-free letter is itself part of the demonstration.

Cover letter example

Replace the parts in brackets with your own details.

Subject: Application: sales assistant, [Company]

Dear [Hiring manager's name],

I am applying for the sales assistant position at [Company]. For [x] years I have supported the field sales team of [Current employer], a distributor of [product type], and I would like to bring this experience to a company with an export side.

My role covers the full cycle: I prepare quotes from the price list, enter and confirm orders in Sage, check delivery dates with the warehouse and follow invoices until payment. I also prepare client files before the reps' visits and build the monthly sales report.

Last winter, a key client received an incomplete delivery just before a building site started. I traced the order, found that a reference had been split by mistake, organised an express shipment with the warehouse and kept the client informed until delivery. The client has since sent their orders directly to me.

I speak English at a professional level and I am used to dealing with suppliers abroad. I would be glad to discuss your team's needs in an interview.

Kind regards,[First name Last name][Phone number]

What to highlight

  • Your experience with quotes, orders and invoicing
  • The ERP and CRM tools you know
  • A client issue you solved
  • Your support to sales reps
  • Languages for export roles

Mistakes to avoid

  • A letter with typos, for a role where accuracy is everything.
  • Writing about 'passion for sales' instead of the support you provide.
  • Not naming the software you use.
  • Applying to a shop sales job by mistake because of the title.

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Frequently asked questions

Should I write the letter in English or French?

In French for most French companies, as you will write to French clients daily. If the ad is in English or the role is export-focused, an English letter is fine, but mention your French level. A short French version can be an advantage.

How do I show accuracy in a letter?

With a clean, well-structured letter first, then with an example: an error you spotted before it reached the client, a process you made more reliable, a claim you resolved. Recruiters remember concrete situations more than adjectives.

Can I apply with experience in another office role?

Yes. Reception, customer service, accounting or logistics roles give relevant skills. Show what you did with orders, invoices, client contact or software, and explain why you want to work closer to a sales team.

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