Subject: Application for Product Marketing Manager (Chef de Produit), [Brand]
Dear [Name],
During a recent store visit, I noticed that the new plant-based desserts from [Brand] are well placed but not always easy to tell apart on the shelf. I have followed this move of the brand closely, which is why your chef de produit opening on the range interests me.
At [Current company], I manage a range of [x] yoghurt references sold in supermarkets. Last year I led the launch of a new organic line: I wrote the concept, tested it with consumers, briefed the design agency and worked with R&D and the plant on the recipe and production constraints. After launch, I followed panel data every month with our trade marketing team and adjusted the promotion plan when the second reference started more slowly than expected.
I also train the sales force before each negotiation round, because a range only works if key account managers can defend it with retailers. I check every claim and label with the regulatory team, which taught me to plan these steps early in the calendar.
I would like to tell you more about that organic launch and hear what you are planning for [Brand] next year.
Best regards,[First Name Last Name][Phone] | [Email]