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Resume example

Digital marketing executive resume example

A digital marketing executive turns a marketing plan into campaigns that run online and can be measured.

On a typical week you set up paid search and social campaigns, adjust bids and audiences after reading the previous days' results, brief a designer on new ad visuals, schedule the newsletter and check that conversion tracking still fires after the last website release. You also spend time in spreadsheets and dashboards: comparing channels, explaining to your manager why cost per lead moved, and proposing where next month's budget should go. In France the role sits in brand-side marketing teams, e-commerce companies and agencies, and you will often coordinate with external partners such as media agencies, affiliate networks or a freelance SEO consultant.

Resume example

[First name Last name]

Digital Marketing Executive | Paid Search, Paid Social, Marketing Automation

[City] · [phone] · [email]

Profile

Digital marketing executive with [x] years in B2B software. I own paid acquisition on Google and LinkedIn, run nurturing workflows in HubSpot and work with sales to define what counts as a qualified lead. I am used to defending budget choices with data rather than intuition.

Experience

Digital Marketing Executive, [Company], [City]

[month year] to present

  • Managed paid search and paid social budgets across [x] markets, reallocating spend weekly based on cost per acquisition
  • Rebuilt the conversion tracking plan in Google Tag Manager after a site migration, restoring reliable attribution data
  • Launched a welcome email sequence in Brevo for new subscribers and tested subject lines and send times
  • Briefed and coordinated a media agency and two freelance designers on seasonal campaigns
  • Produced a monthly acquisition report for the marketing director, with recommendations for the following month

Resume headlines

  • Digital Marketing Executive | Paid Search, Paid Social, Marketing Automation
  • Acquisition and CRM Marketing Executive | E-commerce, Lifecycle Emails, A/B Testing
  • Digital Marketing Executive (Chargé de marketing digital) | B2B Lead Generation, HubSpot, LinkedIn Ads

Summaries for your profile

Entry level

Business school graduate with a work-study year in the e-commerce team of [Company], where I managed Meta Ads campaigns, built weekly reporting in Looker Studio and ran A/B tests on product page copy. Bilingual French and English, comfortable presenting results to non-marketers.

Experienced

Digital marketing executive with [x] years in B2B software. I own paid acquisition on Google and LinkedIn, run nurturing workflows in HubSpot and work with sales to define what counts as a qualified lead. I am used to defending budget choices with data rather than intuition.

Career change

Former retail store manager moving into digital marketing after a certified training in online acquisition. I bring a precise understanding of how customers decide in store, and I have since run campaigns for a local brand, from audience targeting to monthly reporting.

Tips

  • Name the platforms and the budget scale you actually handled, since a recruiter reads 'managed campaigns' very differently depending on the spend.
  • Show one example where you cut or paused something, not only launches: it proves you read the data.
  • If you target French companies, list GDPR and cookie consent experience explicitly; it is a recurring concern after CNIL enforcement.
  • Add a short line on certifications (Google Ads, HubSpot, Meta Blueprint) but keep them below real results.
  • Use the French title 'Chargé(e) de marketing digital' somewhere in the CV so applicant tracking systems match it.

Mistakes to avoid

  • Listing every tool you have opened once, which makes the skills section unreadable.
  • Describing tasks ('in charge of social media') without a single outcome or decision.
  • Claiming growth figures you cannot explain in an interview.
  • Forgetting to mention the language of the campaigns you ran, which matters for international teams.

Working as a digital marketing executive in France

In France the job usually appears as 'Chargé(e) de marketing digital', 'Chargé(e) d'acquisition' or 'Traffic manager', and with more seniority 'Responsable marketing digital'. It is not a regulated profession, but most recruiters expect a business school or university master's in marketing, and work-study contracts (alternance) are a common entry route. French employers pay close attention to GDPR and the CNIL's cookie consent rules, so experience with consent banners and clean email opt-ins is valued. Campaigns are mostly run in French, so a good level of written French makes a real difference outside international companies.

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Frequently asked questions

Should my CV for France be in French or English?

Match the job ad. Many French companies with international activity accept English, but a French CV reaches a wider set of employers. Keeping both versions ready is the safest option for digital marketing roles.

Do certifications like Google Ads really matter?

They help when you lack experience, because they show you know the interface and its vocabulary. For confirmed profiles, recruiters care far more about the accounts you ran, the budgets involved and the decisions you made.

How do I show results without breaching confidentiality?

Use relative changes or placeholders, describe the method (test, budget reallocation, new audience) and avoid naming internal budgets or client names. Recruiters understand that agencies and brands restrict what you can share publicly.

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