Subject: Application: Web Copywriter, [Company]
Dear [Hiring Manager Name],
I read your blog while preparing this application and found that your guides on [Topic] are detailed but hard to scan on a phone, with long paragraphs and few subheadings. Restructuring that kind of content is a large part of my work, and I would like to do it for [Company] as your new web copywriter.
For the past [x] years I have written for agencies and brands in home improvement, insurance and travel. I start each piece from search intent: what the reader is trying to solve, what already ranks, and what is missing. I then write, add internal links and the meta description, and check the page in Search Console after publication. You can read three recent articles here: [Portfolio Link].
I am used to working within a style guide and to receiving edits from subject experts. At [Previous Client], I rewrote around [x] old articles with their product team, merging those that competed for the same queries. I write natively in French and work comfortably from English sources.
I would be happy to write a short test piece on a topic of your choice. Thank you for your time.
Kind regards,[First Name Last Name][Phone]